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Date added: 2017-03-09 Minimalist Design In The Packaging Industry
Being the most attractive choice is the ultimate goal for designers and manufacturers of packaging. As designers strive to create effective, memorable and enticing packaging, the minimalist design style is becoming an increasingly popular technique that makes use of simplicity and beauty to produce refreshingly clean, classic and spacious packaging designs.
What is Minimalist Design?
The minimalist design trend can be defined by simplicity. The focus is on using the least possible tools and materials to form the specific shape and design of the product/packaging. This is design as its most basic: stripped back, unique, authentic and calming, minimalist packaging design blends creativity and clarity to bring the product content to the forefront.
Minimalist design in the packaging industry is becoming more and more widespread as the designs look stylish and refreshed, are more eco-friendly and are hugely attractive. As the trend for minimalist designs continues to grow, more designers and manufacturers are catching on to the notion that less is more and that simplicity can lead to excellent design solutions.
Emphasis on Contrast
The basis of minimalist design is that it looks clean and refined. Space, colour and typography are the focus of minimalist design, with the emphasis placed on contrast: contrasting colours, contrasting text or image size and spacious packaging design with a unique focal point. This has the biggest impact in creating designs that stand out from other products.
Aspects such as colours and text focus on simplicity. Designers make use of muted colour palettes to create a calm aesthetic and contrast background colours with bold typography. Striking, contrasting designs are particularly successful at standing out and the scaled back, ‘less is more’ approach of minimalist design can be the best way to distinguish packaging from other products on the shelf. Removing all the unnecessary elements on the packaging means consumers don’t have to cut through the clutter to see product names and information, making packaging extremely eye-grabbing. The attention to spacious packaging with minimalist design means there’s plenty of room on the packaging for a central image, brand logo or text that won’t be overcrowded. Packaging design looks less cramped as a result, and the attention centres on the product content.
The added benefit of minimalist design is its ability to appeal to a wide target market. Designs are typically neutral, meaning they have a larger consumer audience, and the unique, attractive design means consumers may want to display the packaging after initial use.
Alongside improved appearance, many designers lean towards minimalist design thanks to the reduction in costs that it offers. Less material and less machinery is used overall, offering a more cost-effective solution for manufacturers. Using fewer materials makes packaging design more of a creative challenge for designers to create effective and attractive packaging. Printing costs and abilities are also improved: print quality is better as there is more room to manoeuvre. Packaging design has clear-cut, distinct lines and borders that aren’t overcrowded, and require less tools to print.
Minimalist design in the packaging industry will continue to grow in popularity, as more and more designers seek cost-effective and attractive ways to stand out. As consumers look for more refined packaging, this focus on simplicity means the minimalist design trend can only get better.